Small business eMarketing secrets

eMarketing Secrets for the small family owned business...

If you are a small family owned business you know how competitive things are getting.  No matter what business you are in, whether you are in a small retail shop or a service business, you are feeling the competitive squeeze.  So how can you reach new customers while keeping your repeat customers happy? Print media like brochures, flyers, door hangers, banners and business cards are very expensive, and radio and Television are beyond the advertising budgets of most small businesses.
The rise of Social Media is the answer, over the last decade Social Media sites like Facebook, Twitter, YouTube and Pinterest, have changed the way companies are reaching their customers.

eMarketing Secret #1 - A weak Website is worthless!  If you are like most small family owned businesses, the day you finally got a website up and running you thought you had arrived!  However, if the last time you updated your website was the day you launched it, then your website is weak and is doing very little to reach new customers.  You must work your Website weekly!

eMarketing Secret #2 - Lots of Landing pages!  A landing page is the page of your website a customer lands on when they are searching for a product or service on a search engine like Google.  Your business needs to have a landing page for each product or service you provide.  Companies with 50 or more landing pages get up to 40% more leads from their website than companies with 10 pages or fewer.

eMarketing Secret #3 - Video is vital to SEO! If you have not incorporated video into your website you are missing a great opportunity to increase your sites Search Engine Optimization, this is the term used for the priority search engines place on your site.  Google for example, since it owns YouTube, puts a higher priority on sites that have embeded YouTube videos in their sites.  This helps your Google ranking, giving your site the coveted front page of a search for your products and services.

For more great tips and secrets to eMarketing for your business contact Skip at www.smallbusinessgrow.com

For small business start-ups, go to our contact page, fill out the contact information and download our latest Free offer, an ORGANIZE YOUR BUSINESS booklet.

Small Business growth tips

In todays economy doing business as usual is not enough, waiting on the phone to ring or depending on word of mouth advertising may pay the bills, but it is not enough to grow a small business, and lets face it, if you are not growing, your company is in the decline.  

Whether you are in the service industry or in retail sales, you have felt the effects of a slowed down economy, so how do you reach new customers with your products or services on a limited budget?

  

Here are three quick tips to help you target new customers

1. FIND A NICHE MARKET - No one product or service appeals to everyone, find a niche market of people who are most likely to use your product or service.  What are their demographics?  Cater products or services to meet their needs, for example: There is a growing market in organic products, do you have a product that this market wants, target your advertising to meet that need.  

2.  BE EASILY ACCESSIBLE - Today, over 80% of customers who are searching for a product or service turn to the internet to find what they are looking for.  So can they find your business easily?  Where do you rank on a google search of your products or services? If they cannot find you, they cannot purchase what you are selling.

3. OFFER THE BEST FOR THE BEST - With money tight consumers are looking to get the most for their money, so offer specials and discounts on social media sites to attract new clients, if the offer is good, they will share them with thier friends.  

If you are a small business owner and need so consulting in these areas contact Skip at: www.smallbusinessgrow.com 

I offer a range of differnet consulting packages for any size business.