If you are a small family owned business you know how competitive things are getting. No matter what business you are in, whether you are in a small retail shop or a service business, you are feeling the competitive squeeze. So how can you reach new customers while keeping your repeat customers happy? Print media like brochures, flyers, door hangers, banners and business cards are very expensive, and radio and Television are beyond the advertising budgets of most small businesses.
The rise of Social Media is the answer, over the last decade Social Media sites like Facebook, Twitter, YouTube and Pinterest, have changed the way companies are reaching their customers.
eMarketing Secret #1 - A weak Website is worthless! If you are like most small family owned businesses, the day you finally got a website up and running you thought you had arrived! However, if the last time you updated your website was the day you launched it, then your website is weak and is doing very little to reach new customers. You must work your Website weekly!
eMarketing Secret #2 - Lots of Landing pages! A landing page is the page of your website a customer lands on when they are searching for a product or service on a search engine like Google. Your business needs to have a landing page for each product or service you provide. Companies with 50 or more landing pages get up to 40% more leads from their website than companies with 10 pages or fewer.
eMarketing Secret #3 - Video is vital to SEO! If you have not incorporated video into your website you are missing a great opportunity to increase your sites Search Engine Optimization, this is the term used for the priority search engines place on your site. Google for example, since it owns YouTube, puts a higher priority on sites that have embeded YouTube videos in their sites. This helps your Google ranking, giving your site the coveted front page of a search for your products and services.
For more great tips and secrets to eMarketing for your business contact Skip at www.smallbusinessgrow.com
For small business start-ups, go to our contact page, fill out the contact information and download our latest Free offer, an ORGANIZE YOUR BUSINESS booklet.
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