Email Subject Lines that get your Emails OPENED!

Email Subject Lines 

that Your Readers Can’t look away from....

Your emails are only one of dozens that your potential customers receive each day.  Your subject lines are critical to increase open rates for your emails.  Here are several tips to help you construct effective emails that get opened.

Feed their natural Curiosity - Use a Subject line that leaves your reader wondering, this will encourage them to open and read rather than delete and move on.  Some examples:

Did you read this yet?  I lost something important can you help me?
It was a Humiliating Experience...
Check this out (it's really a great offer!)

Start with Shocking News - 

A Subject line that starts with alarming news will capture the readers attention. For example:

Did you hear the News!  So sad to hear about this!  I’m sure you heard!  Can you believe it!  This will effect so many people!  Tragic turn of events!

Promote Benefits - 

By promoting a benefit to the reader you increase the chance of getting your email opened.  For example: 

10 Things You Need To Know About Technical Analysis
5 Tips That Make You Super‐Productive,  12 Compelling Reasons to Ditch Stress from Your Life,  Five Essentials of selling online products

Ask a Compelling Question -

Asking a compelling question compels those who it qualifies to find the answer be reading the email. For example: How can your company outperform large competitors?  Do you need sales leads now?  Why did I wasted my time blogging? 

Do You Qualify? - 

Asking a qualifying question can get your emails read quickly.  For example: 

Are You getting your monies worth?  Are you an innovator or an imitator?  Are You Choosing the lessor of two Evils? Could These 3 Software solutions Grow Your Business?   Are You Getting Everything You Want In Life?
Are you tapping this hidden goldmine? Are you using this moneymaking tool?

Use Fascination - 

Create fascination through Subject lines that readers want answers to.  For example: The #1 Reason Most People Aren't Rich
The big secret *they* hope you never find out!
The biggest problem with most "Product Launches".  Proof this is causing the Failure Of Numerous Online Businesses.

Make “Free” Offers -  

Free offers are often over used, but if the content is something your reader is interested in it can be effective. For example: 

Here's Your Complimentary Report: 5 Stocks To Buy Now!  FREE Small Business Handbook of Sales Tips!
FREE Facebook tips and FREE Download with FIVE marketing tips
FREE: 5 ways to make domains pay now!  FREE OFFER Click here and get a 30 day trial for FREE!

Latest News - 

Use the latest news for Subject lines.  For example: Take advantage of Home prices being at their cheapest levels in over a decade!  This Month’s Unemployment Shocker!  This Recession is Official!

Unemployment rate increasing, is Your Job Is On The Line?

Numbered Lists - 

Lists are effective, but make sure the list is something your audience wants to learn. For example: 15 Things Learned from $1.4 Billion Worth of Advertising.  Five Mistakes That Can Hurt Your Ad Performance, 5 Reasons These Exercises help you think more clearly. Ten Red Flags the IRS Won't Miss!  10 Marketing tips that sell product!

Offer “Savings” for limited Time only- 

Offering savings for a “Limited Time Only” is a good way to get those who qualify to read your emails.  For example: How does $50 in your wallet sound?, How To STOP Paying For Dates With Women,  "My mistake means you save!" I'm knocking $20 off...  LAST DAY for my 70% Discount! Save 50% ‐‐ for 72 hours only

A Solution to a Universal Problem - 

Identify a problem and offer a solution.  

How to Overcome Writer's Block
I need help getting traffic to my site!!!
The cheapest way to start an online business.
Are you tired of all the Social Media Hype?

For more information on Email Marketing, Social Media, Lead Generation or other  Small Business Marketing help visit Small Business GROW!

Thanks to Lawrence Bernstein, Art Crowley for their contributions.